Pdf apples supply chain strategy harshaka hettiarachchi. Supply chain plays a vital role in delivering the unilever sustainable living plan uslp. According to amr research announced tesco as a second annual supply chain top 25 in 2005 december. Ranked number 1, jigsaw academy is an awardwinning online analytics training institute that. You will be challenged to use knowledge acquired in lectures and readings as well as your realworld experience to expand and redesign the supply chains in these case studies. Apple is perhaps the most innovative company in the world, but how has it achieved such success and what is its approach to design thinking and innovation. Supply chain management scm case studies case study pdf. Apple s suffered a lot and didnt beat ibms growth in the usa. Although apple is recognized as a global leader in supply chain management, the company has received criticism for its suppliers unethical labor practices. Apples retail partners such as compusa and sears didnt have many resources to displaying its product correctly. At the time, most computer manufacturers transported products. It is the result of the canny supply chain that tim cook built. Along with our suppliers, we continue to fight climate change, reduce water use, implement green chemicals in manufacturing operations, and eliminate waste.
This paper is based on a case study of apple computers, a familiar name and one. Analytics in supply chain demand is explained here using the case study of iphone. Here are 10 recent supply chain case studies that provide a. Supply chain and inventory management case studies memorandum 709.
Jan 01, 20 a case study on mcdonalds supplychain in india. It was michael e porter of the harvard business school who introduced the concept of value chain. According to the research firm, gartner group, it had the worlds best supply chain, ranking ahead of companies such as walmart, amazon and inditex. To analyze apples supply chain process we look at its case study. A case study of apples supply chain one key aspect of apples supply chain is its use of multiple suppliers for the same component. Should apple continue to work with the suppliers in an effort to change practices, or should they stop working with every supplier, even the conscientious ones, to make sure no bad apples are getting through. Download as docx, pdf, txt or read online from scribd. Reviews on this aspect of apples supply chain strategy to examine the role that boards and directors can play in enhancing supply chain management and organisational performance.
Supplier responsibility 2015 progress report apple inc. This case study will show you the analysis of apples supply chain core processes, challenging issues and complexities of its operations. A case study of apple s supply chain one key aspect of apples supply chain is its use of multiple suppliers for the same component. Apple s retail partners such as compusa and sears didnt have many resources to displaying its product correctly. Supply chain basics even though quality cannot be defined, you know what quality is robert m. Apple took a look at their entire value chain and decided which of. Supply chain and inventory management case studies the objectives of cost reduction and improved service are coequal. Once you have developed multipronged approach and work out various suggestions based on the strategic tools. Posted on april 16, 2016 april 26, 2016 by okayteam. The business case for a sustainable supply chain dell making business mutual case study 112 may 2017 this is a descriptive case study, based on publicly available materials as well as on the information shared by the company described. Apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. Do you think apple should be responsible for ethical lapses made by individuals further down its supply chain.
Every case study has a main theme or concept that it illustrates. Inbound logistics primary activity refers to receiving and storing activities of raw materials for their. Some people in the blogosphere said that apples supply chain is not that complicated. So how does apples supply chain keep up with the high demand and constant pressure to be faster. Apples supply chain from the factory floor to retail stores. Transforming supply chains in digital content delivery. This case study will show you the analysis of apple s supply chain core processes, challenging issues and complexities of its operations. The definitive guide 10 greatest supply chain management books of all time 10 ceos reveal favorite operations management book is apple supply chain really the no. An analyst for a money management firm is studying apple inc. Download a supply chain management case study in pdf format. Figure 1 below illustrates the essence of apple value chain analysis. Dells transformative journey through supply chain segmentation matthew davis faced with everchanging customer needs, product commoditization, unique global requirements and new, lowcost competitors, dell embarked on a threeyear journey to segment its supply chain response capabilities. Syncing supply and demand for an electronics giant genpact. All of these factors are required to work together in order to produce an efficient and effective network thus facilitating the successful distribution of goods and services to the right place at the right time and of the desired conditions.
Everyone knows about apple and the products that the company makes. This research paper first presents the case study of apple and samsung and. This case won the production and operations management category at the case centre awards and competitions. Oct 06, 2015 analytics in supply chain demand is explained here using the case study of iphone. Apple has received multiple awards for its supply chain strategy.
This supply chain pivot shifted the management teams focus from data management and analysis to making supply chain decisions that support growth. Apples retail stores collect cash from customers quickly, it is ruthless on keeping inventory low, and it takes forever to pay suppliers. In 20, apple had a market capitalization of nearly usd500 billion and sales of usd171 billion. Glaxo smithkline gsk spends about gbp 800 million to develop a drug. Apr 06, 2018 candy is dandy, but liquor is quicker. Apr 25, 2016 scm 303 presentation by marissa cantu sondra cuenca michael houang daundrea walker edited by sondra cuenca references. To flourish in todays customerdriven marketplace, a company must offer competitive pricing to its customers, provide excel. All of these factors are required to work together in order to produce an efficient and effective network thus facilitating the successful distribution of goods and services. To make truly great products, we feel its crucial to build them.
At apple, we are deeply committed to making sure everyone in our supply chain is treated with the dignity and respect they deserve. Apple inc managing a global supply chain case solution and. This study aims to clarify the position of amazon in the retail industry which it primarily gained through high. Case study syncing supply and demand for an electronics giant. Recently, for example, gartner, a usbased research and advisory company. Pineappleapple pie kitran foods, taloja chicken dressed riverdale, talegaon. Managing a global supply chain case study solution. Second, the case is supported with a thorough teaching note.
It is important to note that the pattern of dell value chain management has been extensively imitated by other companies, including companies outside of consumer technology industry due to its evident contribution to the success of the company. The first step was to create a supply chain data lake, enabled by genpact cora, our aibased digital business platform. In apples case, the 10 decisions of operations management are carefully implemented through coordinated efforts in product design and development, sales and marketing, and the firms supply chain, along with the companys other business areas. Researchers at cornell were fortunate to participate in a series of case studies sponsored by the us department of agriculture economic research service usda ers and just released this summer. The case make students think about how apple has been able to support its business and product strategies through unique supply chain capabilities. This paper conducts a case study of apple as it moves into the arena of digital. The paper had a discussion about aquatic products supply chain management model which lead by wholesale market that based on supply chain management theory, and in hopes of making a little. Apple case has illustrated how it can be successful in differentiating the supply chain management practices. Renewable energy resources, or renewables are naturally replenishing energy sources that can replace coal, oil, natural gas, and nuclear power across your supply chain with clean, safe, reliable power at low or zero carbon emissions. Apr 28, 2019 apple value chain analysis is an analytical framework that assists in identifying business activities that can create value and competitive advantage to the business. The following case study shows the analysis of apple supply chain core processes.
Oct 06, 2017 how to design a supply chain of an international business. The impact of social media on apple s supply chain. Since apples release of the iphone in 2007, over one billion devices have been sold around the world. Analyzing the case study of tesco supply chain logistics its aim to explain about the area of the supply chain logistics management and explains it green logistics strategy in the relation tesco uk. Case study resources in scm, business strategy and other management education subjects. Apple inc managing a global supply chain case solution. The figure 1 below illustrates the essence of value chain analysis. Managing a global supply chain case solution,apple inc. Logistics, supply chain management, strategic business. Apple began innovating on the nittygritty details of supplychain management almost immediately upon steve jobs. The success of an international business supply chain is dependent on many factors. We leverage technology across the supply chain to ensure we are digitally enabled for the connected world and to help drive the transformation of. The automation aspect serves as the main strength of the corporations approach to supply chain management. Apple supplier responsibility 2016 progress report accountability 9.
In this decision area of operations management, apple inc. For supply chain, theory is fine, but case studies are better. Jun 25, 2015 although apple is recognized as a global leader in supply chain management, the company has received criticism for its suppliers unethical labor practices. It is nearly 30 years since the term supply chain management first appeared. Scm 303 presentation by marissa cantu sondra cuenca michael houang daundrea walker edited by sondra cuenca references. The first part of this research describes the retail industry, especially e. Using renewable energy to drive supply chain innovation. In fact, about 20 percent of the us population owns iphones. Jeff has overseen apples entire supply chain, service and support, and the social responsibility initiatives that protect more than one million workers worldwide.
Some people in the blogosphere said that apple s supply chain is not that complicated. Its efforts and money will go waste unless its customers get the product in time without any defects and have no difficulty in handling the package. So whats the difference with supply chain management. Apples global supply chain free download as word doc. Feb 05, 2015 to analyze apples supply chain process we look at its case study. Jeff has overseen apples entire supply chain, service and support, and the social responsibility initiatives that protect more than one million. As each of these growth steps has occurred, more functions have been brought under the logistics function umbrella. Ecosystem pain point in this case study, we will outline how dell uses the concepts of circular economy to address the wider ecosystem pain points described in this section of the case study. It is known particularly for its innovative supply chain management. The value chain includes the entire range of activities from the beginning to the end involved in bringing the product to the market and the end user. Managing a global supply chain case study solution, an analyst for a money management business is scrutinizing apple inc. Apples suffered a lot and didnt beat ibms growth in the usa.
The reasons which made them the leader of the smartphone industry are various. Apple inc managing a global supply chain case study help. The next step is organizing the solution based on the requirement of the case. When it comes to apples supply chain management scm practices. Apple supplier responsibility 2015 progress report 21. Similarly, a supply chain practitioner might say, theory is fine, but case studies are better. Apple, nokia, dell tops among global supply chains amr researchs annual list of the top 25 supply chains puts apple at the top for meeting iphone demand. Case study of supply chain management ijbm international. An environmentally responsible supply chain is a major part of apples mission to leave the world better than we found it. The paper had a discussion about aquatic products supply chain management model which lead by wholesale market that based on supply chain management theory, and in hopes of making a. A case study is a written or recorded, detailed analysis of some targeted management issues, for the purpose of noting success or failure to used as a benchmark for education, research, andor planning. Apple inc managing a global supply chain case study. Supply chain and inventory management case studies. The first step was to create a supply chain data lake, enabled by genpact cora, our aibased digital.
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